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Marketing Management

Our marketing management program is designed for you to encounter all the basic challenges in the industry: how a company decides what to sell, which customers and markets to target, and the best means of reaching them.  In many courses, you work in project teams—just as professionals do—to create strategies for product development, pricing, promotion, and distribution.  You learn to respond to the demands of competitors, the government, and larger social issues.

Our marketing management graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, sales management, and managing a family business.

Degree Programs

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No matter which marketing management program you're enrolled in, you'll receive the training and experience you need to be successful in your chosen field.


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Many of our leading-edge faculty play prominent roles in shaping perspectives on relevant professional issues.

Faculty & Ph.D. Directory

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Our professors bring expert insight, providing practical experience and instruction in the classroom.

Earl V. Snyder Innovation Management Center

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The Center is dedicated to studying market-focused and customer-driven innovation and its advancement in practice. Students can delve into the rich and evolving tapestry of technologies and opportunities that they provide.