Whitman Faculty Expert Video: Eunkyu Lee

Managing customer relationships doesn't happen in a vacuum, says Eunkyu Lee, associate professor of marketing in Syracuse University's Whitman School of Management. Actions of suppliers, distributors, and competitors, for example, who may have some common and some conflicting interests, create underlying forces that need to be addressed in developing successful marketing strategies.

Professor Lee applies a game theory framework to investigating a variety of marketing channel issues like private label management, which poses a competitive challenge for many retailers and manufacturers today. His research also looks at the threats and opportunities for marketers in the multi-channel marketing environment created by the Internet. Lee has a special interest in the intriguing research questions created in an era of digital convergence, where there are strategic interactions between entertainment and content providers, equipment manufacturers, software companies, and media and communication service providers.

© N/A

N/A