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The Technology Bootcamp assists entrepreneurs without any formal information technology background to become familiar with fundamental principles, practices and applications of technology.
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Day 1: How to Increase Productivity and Operations with Software and Systems
- An introduction to software and systems.
- Using productivity software: Microsoft Office, OpenOffice, GoogleDocs, and more.
- What is Customer Resource Management (CRM) and how will it help my business?
- How can Quickbooks help my business?
- Useful printing and faxing tools
- Anti-virus software options
- Email marketing tools and technologies
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Day 2: How to Leverage the Power of the Internet
- An introduction to the Internet
- Why is bandwidth important?
- Web design fundamentals
- Introduction to programming (HTML, Javascript, AJAX, SQL)
- Prepare your Website for search engines (SEO)
- Increase website traffic with Adwords and Adsense
- Online outsourcing options
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Day 3: How to Enhance Marketing and Communications with Digital Media
- An introduction to digital media formats, standards, and trends
- What is streaming media and why is it relevant?
- New media authoring tools and tips
- What can social media do for your business?
- Audio and video editing, software and best practices
- How can I distribute Internet video?
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Day 4: Maximize your Investments in Infrastructure Technologies
- An introduction to infrastructure technologies
- How to maintain and upgrade your PC
- What is a server and how are they used? (Web, Application, Print, Media, and more.)
- Networking fundamental
- How to create and use a database
- Determining your storage requirements and types
- Implementing physical and virtual security
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