E-mail Address
In the News
Honors & Recognitions |
Tridib Mazumdar
Howard R. Gendal Professor of Marketing
(315) 443-3453
Room 633
Marketing
Whitman School of Management
mazumdar@syr.edu
PhD (marketing), Virginia Polytechnic Institute and State University
Curriculum Vitae: Mazumdar-VITA07.doc
Research Interests
Professor Mazumdar's research interests are in the area of pricing and new products. His research findings have applications in areas of pricing and product strategies for new and existing products.
Selected Publications
“Components of Optimal Price Under Logit Demand,” (2007) European Journal of Operational Research, 182 (3), 1084-1106, with Basu, A., and Raj, S.P. "Reference Price Research: Review and Propositions,” (2005) Journal of Marketing, October, 69 (4), 84-102, with Raj, S.P., and Sinha, I. "Indirect Network Externality Effects on Product Attributes," Marketing Science, Spring 2003, 22 (2), Basu, A., Raj, S.P. "An Investigation of Reference Price Segments", Journal of Marketing Research, May 2000, Vol. 37, Papatla, P.
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