Professor Fay's current research focuses on probabilistic selling, price competition, reverse auctions, E-commerce, the economics of information and industrial organization, and retail strategy. He currently teaches Principles of Marketing for Non-Marketing Majors, and his previous teaching experience includes the University of Florida.

Selected Publications:
"Implications of Expected Changes in the Seller’s Threshold Price in Name-Your-Own-Price Auctions,” Management Science, (forthcoming), with J. Laran.

"Competitive Reasons for the Name-Your-Own-Price Channel,” Marketing Letters (forthcoming).

“To Ask or To Infer? Strategic Implications of Alternative Learning Approaches in Customization.” International Journal of Research in Marketing (forthcoming), with Mitra, D., & Wang, Q.

“Probabilistic Goods: A Creative Way of Selling Products and Services.” Marketing Science 27.4 (July – August): 674-690, with Xie, J. 2008.

“Selling an Opaque Product through an Intermediary: The Case of Disguising One’s Product.” Journal of Retailing 84.1 (Spring): 59-75, 2008.

“An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions” Marketing Science 25.1 (January – February): 51-64, with Lewis, M., and Singh, V,  Lewis, 2006.