E-mail Address
In the News
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Eunkyu Lee
Associate Professor of Marketing
(315) 443-3429
Room 636
Marketing
Whitman School of Management
elee06@syr.edu
PhD (marketing), Duke University
Research Interests
Professor Lee’s primary research interests include marketing channel strategy, product category management, and consumer survey methodology.
Selected Publications:
"How Complex Do Movie Channel Contracts Need to Be?"Marketing Science, (forthcoming), Raut, S., Sanjeev, S., and Weinberg, C.B.
"Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand," Quantitative Marketing and Economics, 2005, 3:4, 393-418, Du, R., and Staelin, R.
"Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors,"Journal of Marketing Research, 2000, 37:1, 125-133, Hu, M., and Toh, R.
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