E-mail Address
In the News
Honors & Recognitions |
Dinesh Gauri
Assistant Professor of Marketing
(315) 443-3672
Room 618
Marketing
Whitman School of Management
dkgauri@syr.edu
PhD, State University of New York at Buffalo
Research Interests
Professor Gauri's research interests include promotion effectiveness, retail store performance, consumer information search, and E-store loyalty. He holds an MA in economics from SUNY-Buffalo and an MS in mathematics and computer applications from the Indian Institute of Technology in New Delhi.
Selected Publications
“Benchmarking Performance in Retail Chains: An Integrated Approach,” Marketing Science (May-June 2009), 28(3), 502-515, with Gabor Pauler, J. and Trivedi, M.
“Customer Experience Management in Retailing: Communication Media and Promotions," Journal of Retailing January 2009, 85(1), 42-55, with Ailawadi, K., Beauchamp, J.P., Donthu, N., Shankar, V. “Understanding the Determinants of Retail Strategy: An Empirical Analysis,” Journal of Retailing, September 2008, 84(3), 256–267, with Minakshi, T., and Dhruv, G. "The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data," Journal of Marketing Research, April 2008, 45 (2), 226-240, with Talukdar, D., and Sudhir, K. "The Role of Word of Mouth in Online Store Loyalty: Store Ratings," Communications of the ACM, March 2008, 51 (3), 89-91, with Bhatnagar, A., and Rao, R.
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