E-mail Address
Honors & Recognitions |
S.P. Raj
Distinguished Professor of Marketing
(315) 443-3147
Room 638
Marketing
Whitman School of Management
spraj@syr.edu
PhD, Graduate School of Industrial Administration, Carnegie-Mellon University
Research Interests
Professor Raj's research interests include marketing strategies, customer purchasing behavior, management of new product development, role of the Internet in marketing, and multi-media instruction. He teaches marketing management, marketing strategy, integrated marketing communications, marketing and the Internet, marketing research, and marketing models. He has taught graduate and undergraduate students, full-time and part-time, at Syracuse University, Cornell University, and Northwestern University. He has also taught in programs for executives in the U.S. and in Brazil, Finland, Jamaica, Korea, and India.
Selected Publications
“Components of Optimal Price Under Logit Demand,” (2007) European Journal of Operational Research, 182 (3), 1084-1106, with Mazumdar, T., and Basu, A. "Reference Price Research: Review and Propositions,” (2005) Journal of Marketing, October, 69 (4), 84-102, with Mazumdar, T., and Sinha, I. "Indirect Network Externality Effects on Product Attributes," Marketing Science, Spring 2003, 22 (2), with Basu, A., and Mazumdar, T.
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