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Melvin Stith
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Melvin Stith
Dean

(315) 443-3751
721 University Avenue
Syracuse University
mtstith@syr.edu

PhD (marketing), Whitman School of Management, Syracuse University

 

Research Interests
In his scholarly research, Stith studies the impact of value systems on consumer purchase behavior and key influences on African American and white consumers’ habits. His work has appeared in leading marketing and psychological journals. Stith has shared his research expertise as a consultant or lecturer for many private companies and public agencies, including the Dracket Company, American Hospital Supply, Florida Department of Education, Florida Department of Transportation, Glembys, Fireman’s Fund Insurance Co., Anheuser-Busch, Kent Publishing Co., JM Family Enterprises, Associated Credit Bureaus, and the University of Wisconsin. He recently concluded a one year appointment as the chair of the Graduate Management Admissions Council (GMAC).