Marketing Publications
Scott Fay "Implications of Expected Changes in the Seller’s Threshold Price in Name-Your-Own-Price Auctions" Management Science, forthcoming, with J. Laran
"Competitive Reasons for the Name-Your-Own-Price Channel" Marketing Letters, forthcoming
"To Ask or To Infer? Strategic Implications of Alternative Learning Approaches in Customization" International Journal of Research in Marketing, forthcoming, with Mitra, D., & Wang, Q.
"Probabilistic Goods: A Creative Way of Selling Products and Services" Marketing Science , 27.4, 674-690, July – August 2008, with Xie, J.
"Selling an Opaque Product through an Intermediary: The Case of Disguising One’s Product" Journal of Retailing, 84.1 , 2008
"An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions" Marketing Science, 25.1, 51-64, 2006, Lewis, M., and Singh, V, Lewis,
Dinesh Gauri "An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior" Journal of Marketing, forthcoming, with Ma, Y., Ailawadi, K., and Grewal, D.
"An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market" Journal of Retailing, forthcoming, with Talukdar, D., and Greal, D.
"Forecasting of Cruise Bookings" Journal of Revenue and Pricing Management, forthcoming, with Sun X. and Webster S.
"Benchmarking Performance in Retail Chains: An Integrated Approach" Marketing Science, 28 (3): 502-515, May-June 2009, with Gabor Pauler, J. and Trivedi, M.
"Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research" Journal of Retailing, 85(1), 42-55, January 2009, with Ailawadi, K., Beauchamp, J.P., Donthu, N., Shankar, V.
"Assessing Store Performance Models" European Journal of Operational Research, 197, 349-359, 2009, with Gabor Pauler, J., and Trivedi, M.
"Understanding the Determinants of Retail Strategy: An Empirical Analysis" Journal of Retailing, 84(3), 256–267, September 2008, with Minakshi, T., and Dhruv, G.
"The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data" Journal of Marketing Research, 45 (2), 226-240, April 2008, with Talukdar, D., and Sudhir, K.
"The Role of Word of Mouth in Online Store Loyalty: Store Ratings" Communications of the ACM, 51 (3), 89-91, March 2008, with Bhatnagar, A., and Rao, R.
"The 'When' and 'Where' Dimensions of Cherry Picking" Marketing Science Institute Report, 109-134, September 2006, with Talukdar, D., and Sudhir, K.
Burak Kazaz "Production Policies Under Deteriorating Process Conditions" IIE Transactions, March 2008, with Sloan, T.
"Global Production Planning Under Exchange-Rate Uncertainty" Management Science, 51 (7): 1101-1119, 2005, & Dada, M., & Moskowitz, H.
"Production Planning Under Yield and Demand Uncertainty with Yield-Dependent Cost and Price" Manufacturing & Service Operations Management, 6 (3): 209-224, 2004
E. Scott Lathrop "Consumer Perceptions of Product Longevity: Will it Keep Going and Going…?" Journal of Consumer Behaviour , forthcoming, with Boyle, P.
"Perceptions of Price and Quality for Durable and Non-Durable Products" International Journal of Consumer Studies, forthcoming, with Boyle, P.
Eunkyu Lee "Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures" Marketing Science, forthcoming, & Yoo, W.S.
"How Complex Do Movie Channel Contracts Need to Be?" Marketing Science, forthcoming, & Raut, S., Sanjeev, S., and Weinberg, C.B.
"Social Desirability Bias in Diary Panels Is Evident in Panelists’ Behavioral Frequency" Psychological Reports, 99, 322-334, 2006, Rex, T., and Hu, M.
"Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand" Quantitative Marketing and Economics, 3:4, 2005, Rex, D., and Staelin, R.
Tridib Mazumdar "The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations" Journal of Interactive Marketing, forthcoming, with Chakravarty, A. and Liu, Y.
"Reference Price Effects" Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009, with Raj, S.P.
"Components of Optimal Price Under Logit Demand" European Journal of Operational Research, 182 (3), 1084-1106, 2007, Basu, A., & .Raj, S.P
"Where Do We Begin? The Chaotic Front End of Innovation" Globsyn Business Journal, Inaugural Issue, 2006
"Reference Price Research: Review and Propositions" Journal of Marketing, 69 (4), 84-102, October 2005, Raj, S.P., & Sinha, I.
Julie Niederhoff "On the Benefits of Operational Flexibility in a Distribution Network with Transshipment" Omega, The International Journal of Management Science, forthcoming, with Wu, D., and Tang, S.
"Using Separable Programming to Solve the Multi-Product Multi-Constraint Newsvendor Problem and Extensions" European Journal of Operational Research, 176 (2), 941-955, 2007
Patrick Penfield "The Potential Certified Wood Supply Chain Bottleneck and Its Impact on Leadership in Energy and Environmental Design Construction Projects in New York State" Forest Products Journal, September 2010, with Germain, R.
"Three Avenues to Cost Reduction" Supply Chain Management Review, November 2007
S.P. Raj "Market Orientation when Customers Seem Content with the Status Quo! Observations from Indian Agri-Business and a Case Study" Market Orientated? The Metamorphosis of Food and Agricultural Production and Marketing, 2010, with Adhikari, A.
"Components of Optimal Price" European Journal of Operational Research, forthcoming, & Basu, A. & Mazumdar, T.
"Reference Price Research: Review and Propositions" Journal of Marketing, October 2005, & Mazumdar, T. & Sinha, I.
Scott Webster "Principles and Tools for Supply Chain Management" McGraw-Hill, Boston, 2008
"Channel Coordination for a Supply Chain with a Risk-Neutral Manufacturer and a Loss Averse Retailer" Decision Sciences, 38:3, 361-389, 2007, & Wang, C.X.
"Competitive Strategy in Remanufacturing and the Impact of Take-Back Laws" Journal of Operations Management, 39:7, 735-746, 2007, & Mitra, S.
"An Evaluation of Worker Cross-Training and Flexible" IIE Transactions, 39:7, 2007, Yang, K.K., & R. Ruben,
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