Marketing Working Papers
Dinesh Gauri "Effect of Ingredient Branding on Brand Choice" , 129, with Desai, K. K., and Ma, Y. "Impact of Loss Leader Promotion on Store and Category Performances: Empirical Insights from Grocery Supermarkets" , 120, & Talukdar, D. & Ratchford, R. Tridib Mazumdar "Persuasive Influences of Online User Comments and Professional Reviews: Moderating Role of Category Consumption Frequency" , 116, & Chakravarty, A., and Liu, Y. David Wilemon Jason Pattit S.P. Raj "What Can We Learn from the History of Corporate R&D about Utilizing External Sources of R&D?" , 114, & Raj, S.P. "R&D Outsourcing as the Next Frontier: Key Drivers and Firm Level Considerations" , 115, & Raj, S.P.
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