PhD Program

Whitman PhD students concentrating in marketing are expected to take the following four marketing seminars before taking a preliminary examination:

1. MAR 960: Marketing Seminar I
2. MAR 960: Marketing Seminar II
3. MAR 970: Marketing and Supply Chain Models
4. MAR 972: Seminar on Distribution Channels

Whitman also accommodates students with special interests (e.g., innovation). In such cases, the students take two courses guided by the advisor after taking the two MAR 960 seminars.

Recent Doctoral Student Presentations and Awards

• Chung, Hwan and Eunkyu Lee, “Retailer’s Product Line Design in a Vertically Differentiated Product Category,” INFORMS Marketing Science Conference, Singapore Management University, Singapore, 2007.
• Pattit, Jason M. and C.A. Maritan, “The influence of capabilities gaps, exchange hazards, and complex knowledge on R&D Sourcing,” Strategic Management Society Annual International Conference, 2007.
• Pattit, Jason M. and Todd M. Alessandri, “A holistic model of the drivers of innovation and R&D investment,” Academy of Management Meeting, Technology and Innovation Management Division, Philadelphia, PA, 2007.
• Chung, Hwan and Eunkyu Lee, “Product Line Quality Distortion in a Marketing Channel with Possible Partial Cannibalization,” INFORMS Marketing Science Conference, University of Pittsburgh, 2006.
• Chung, Hwan, “Essays on Store Brand Management: The Case of Vertically Differentiated Product Categories,” Levy & Weitz Winner Award Presentation, AMA Winter Educators Conference, St. Petersburg, FL, 2006.
• Pattit, Jason M., S.P. Raj, and David L. Wilemon, “Integrating internal and external R&D: What can we learn from the history of industrial R&D?” Academy of Management Meeting, Atlanta, GA, 2006.
• Chung, Hwan: 2005 Winner of Levy & Weitz Doctoral Dissertation Proposal Competition.
• Chung, Hwan and Eunkyu Lee, “The Effect of Store Brand Introduction on Channel Price Leadership: The Case of Vertically Differentiated Product Categories,” INFORMS Marketing Science Conference, Emory University, 2005.
• Pattit, Jason M., S.P. Raj, and David L. Wilemon, “Transaction costs, absorptive capacity and R&D sourcing as emerging determinants of new product development success,” PDMA International Conference Research Forum, San Diego, CA, 2005.

Recent Papers by Doctoral Students Coauthored with Faculty

• Pattit, Jason M. and David L. Wilemon (2005), “Creating high-performing software development teams,” R&D Management, Vol. 35, pp. 375-393.
• Pattit, Jason M., S.P. Raj, and David L. Wilemon (2005), “Transaction costs, absorptive capacity and R&D sourcing as emerging determinants of new product development success,” Proceedings of the 2005 PDMA International Conference Research Forum.
• Chung, Hwan and Eunkyu Lee, “Strategic Partial Cannibalization and Sub-Segmentation in Product Line Design in Marketing Channels,” under review at Marketing Science.
• Chung, Hwan and Eunkyu Lee, “The Effect of Store Brand Introduction on Channel Price Leadership: The Case of Vertically Differentiated Product Categories,” to be submitted to Marketing Science.
• Chung, Hwan and Eunkyu Lee, “Retailer’s Product Line Design in a Vertically Differentiated Product Category,” to be submitted to Journal of Marketing Research.
• Deepika, Jha and Amiya Basu, “Incentives and Risks of CEOs in Multi-Tasking: A Theoretical and Empirical Investigation,” under review at Organization Science.
• Jun Yang, Amiya Basu, and Tridib Mazumdar, “Software Compatibility and Royalty Decisions in the Presence of Indirect Network Externality,” under revision for the second review at Quantitative Marketing & Economics.
• Pattit, Jason M., S.P. Raj, and David L. Wilemon, “What can we learn from the history of corporate R&D about utilizing external sources of R&D?” under second review at Journal of Product Innovation Management.
• Pattit, Jason M., S.P. Raj, and David L. Wilemon, “R&D outsourcing as the next frontier: Key drivers and firm level considerations,” to be submitted to Decision Sciences.